She is also now the woman and designer behind the brand The Usual. She created the brand out of a desire to create sustainable pieces that are not only cosy, but also stylish and wearable. She is a super casual laid back type of woman, who is always most comfortably in clothing that makes her feel good and look good. Mom life has made her realize that practicality is one of the most important aspects of style. She believes that feeling good in your clothing is a big part of feeling comfortable in your own skin, and that we should buy pieces that will make us feel good, so that we will want to wear them on repeat. She has spent the past year refining a small collection of four pieces that will take you everywhere in your everyday lifestyle.
The Usual is based on the principal of buy less, wear more often.
Getting dressed should be simple, and the clothes that you wear should make you feel both beautiful and comfortable. We believe that all the clothing in your closet should simplify your life and make dressing easier.
The collection is designed with both the environment and the modern woman in mind. We believe in sustainability, so each piece is thoughtfully designed in quality organic cotton, and is meant to be worn on repeat.
follow us @theusual.studio
Melanie also offers...
Looking for a logo and identity for your business? I can help you with that!
I have worked with many brands, and with my unique style of hand lettering and background in corporate design, I can create a beautiful and unique logo that suits your aesthetics and brand.
I have worked with many brands for both corporate design/signage and custom lettering, including such brands as Cami NYC, Shoppers Drug Mart, Adidas and Reebok. I have also designed product such as custom scarves and other such product. So please feel free to give me a shout if you think I'm a good fit for your brand!